A blueprint Food Marketing Directive, prepared by experts in the field, can act as inspiration for how the EU can regulate cross-border marketing, simultaneously creating fair and equal conditions for food companies on the European market, while protecting public health, consumers, the environment, and children’s rights.

“ Article 1 – Subject-matter and objective

1. The purpose of this Directive is to protect children from the harm associated with the marketing of nutritionally poor food.
2. This Directive provides the basis for a high level of public health and consumer protection in relation to food marketing, whilst ensuring the smooth functioning of the internal market.
3. This Directive protects the fundamental rights and freedoms of children and in particular their right to the enjoyment of the highest attainable standard of health.
4. This Directive upholds the best interests of the child as a primary consideration.”